According to the data disclosed by the China Brewing Industry Association, the price increase of liquor such as "Maotai", "Wuliangye" and "Guojiao1573" has become one of the main reasons for the growth of liquor in recent years, and has become a barometer of soft power of Chinese liquor. The first half of 2010, 13 liquor listed companies continue to maintain rapid growth inrevenue and total profits with revenue of 25.75 billion with year-on-year growth of 34%, including 35% growth in first quarter, 33% growth in second quarter; net profit is 8.3 billion, with year-on-year growth of 30.7%, including 28% growth in first quarter, 34.5% growth in second quarter.
Transparent liquor box - "recovery of liquor industry" has become the industry consensus.
With the economic recovery, the rigid demand for liquor market makes the performance of transparent liqor box plate across the board gains across the board, giving the capital market infinite reverie. According to "Financial State Week" on August 13 , in Shanxi Light Industry ,the first state enterprises Fenjiu Group is staging a "progressive" drama. 1993 listed in the Shanghai Stock Exchange, the first stock of Chinese liquor"Shanxi Fenjiu", raised only hundreds of millions of dollars in more than 10 years . And this time, more than 30 coal bosses, will join forces to invest 5 billion yuan for Shanxi Fenjiu Group ,which is planning a "blueprint" - increase the annual output of Fenjiu to 150,000 tons to be three times of the current production capacity. The news has stirred up bursts of waves in the national liquor market .
The arrival of eco-friendly economy era has pointed out the direction of liquor brand communication
The the unique nature of production technology and the environment is the basis of Chinese liquor soft power. The mysterious color of liquor eco-fermentation brewing process , the requirements for the production environment of the pits and cellar conditions is almost harsh, the charm of many years' standing. All these have inherited China's profound liquor culture which is reflected in the product quality and steadily improvement of brand influence and shouder to shoulder with the internatioong liquor in the process of inheritence and innovation,all these together constitute the soft power of liquor.
As the "one of the world's three major distilled liquor", as the "national essence" industry of the Chinese nation, liquor has a long history, superb technology, and is the only "eco-brewing" process of wine in the world. For thousands of years, the brewing techniques of liquor have complicated connections with the geographical environment, water resources, biological species, pits, seasonal cycles, yin and yang and so on which make it mysterious inviting research and exploration of numerous brewers in ancient and modern times. Therefore, in recent years, the voice of China's liquor application to become "the world's intangible cultural heritage," is getting higher and higher, and has been promoted to the height of "spread the best carrier of Chinese civilization," the relevant state departments have attached great importance to it .
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